IDENTITY SEARCH

Since the idea was born, many people have been very supportive. For the brilliant logo and corporate design, I would like to especially thank Zaid Omar, my brother and part of Milk Design in Kuala Lumpur. The call card has received much praise here in Europe. I have used the logo for all our presentations and correspondences. Makes everything look good.

We brainstormed various aspects - playfulness versus clean design for example. Another important element was the tagline - creative wear versus interactive wear. One of my desires was not to have the name of the city, but to go a step further with locality and use the name of our area as the creative centre for maiin-maiin. The line "created in Prenzlauer Berg" has been disputed, but as I have had very positive feedback as well, we have decided to keep it.

Below are the set of six colours used for cards, letterheads and all other media. We love the fact that we have such a choice of colours, at the same time find it funny asking people which one they would like. Some have even taken two just for the sake of the colours. It is very interactive, triggering conversation whilst giving your info.

Zaid came up with lots of great stuff for our clothes tags, labels and stationary, which we hope we will be able to use in the future. Heartfelt thanks again and hope that we will make lots of bucks so we can pay your bill ;-)

ZAKIAH OMAR

spent most of her adult years away from her hometown, Kuala Lumpur, Malaysia. After pre-university and undergraduate studies in Construction Technology in Sydney, Australia, and in Hull, England, she returned to Kuala Lumpur in 1986, but joined the Press instead of the construction industry.

In 1990, she came to Berlin, met her husband, Hanno Baethe, a videomaker. Together they made art documentary videos. Her passion for non-linear interactive forms grew after she co-conceptualised and co-produced the documentary video for a hypermedia project for the Massachussetts Institute of Technology in 1995. Two years later, she joined Middlesex University’s Design for Interactive Media Masters Programme.

Her stations include Artistic Researcher, Braunschweig School of Art and a tenured Professorship in Media Design, Potsdam University of Applied Arts. She left this to join the Konrad Wolf Film and Television Academy as Professor for Scenography with New Media. She is currently researching and developing wearables linked to narrative interactive media, with special emphasis on children.